Video optimization leads to considerable increase in landing page conversions and additional traffic and product discovery channels.

Recipe sites faced huge fluctuations in visibility post algorithm updates, some experienced drops of 50% in May after huge rises in November!

30-second summary: Keep the title concise with meaningful rather than fluffy word (5 to 12 words) High-priority words should be placed at the start of the title which should be less than 70 characters ...

Throughout this guide, you’ll learn how to increase your Google AdSense earnings by making some very simple changes and by following a few simple tips. In my personal experience, this can help ...

What if Google was trying to take down the barriers that prevent business owners from being competitive on the SERP? How would that impact SEO now & in the future? Learn what ‘search equity’ is, how ...

A comprehensive guide on using Google Trends for keyword research Google Trends can be a powerful tool for digital marketers. The 11 best ways you can use Google Trends to find relevant, trending, and ...

The future of Google and what it means for search Croud's Organic Strategy Director discusses the future of Google, right from Google's antitrust lawsuit to Apple as a future rival, and more.

Core Web Vitals report: 28 Ways to supercharge your site In preparation for the upcoming Google Core Web Vitals update, James Parsons shares some effective optimization tips to help you earn a passing ...

Search engine saturation: The ever evolving SERP and how brands are responding The marketing world has had massive changes and search engine saturation has hit the lowest level in 11 years. What does ...

Ten effective ways to boost your click-through rate (CTR) from organic search. Create featured snipets to GMB, image optimization, schema, and more.

What’s the impact of social media on consumer buying decisions? How does buying on social media look today? How can it change in the future?

A five-step framework for effective keyword targeting in 2020 How to stay focused and coherent throughout all of your keyword research and optimization efforts.