Streaming and connected TV (CTV) are increasingly becoming a dominant force in the television landscape and a critical ...

The seventh annual report uncovers how marketers are adapting to market trends and changing technologies. New York – May 20, ...

NEW YORK – May 20, 2025 – For a third consecutive month, streaming’s share of total TV viewing reached a record high in April ...

During April, streaming’s share of TV viewing in Mexico showed a slight decrease of 0.1 percentage points compared to the ...

The Gauge™ was created to provide the media industry with a monthly analysis of television usage across key television ...

Discover the five key trends that are shaping the way we watch television ahead of the 2025-2026 Upfronts/Newfronts.

Obtenha clareza em sua estratégia de marketing e gere resultados impactantes navegando no caos com insights orientados por dados do Relatório Anual de Marketing 2025 da Nielsen. Obtenha clareza em sua ...

From Tokyo to Los Angeles, baseball is becoming a vibrant example of cultural fusion from multicultural audiences, with Asian fans leading the charge.

Extended agreement includes Local TV and OTT measurement and Digital Content Ratings ...

Nielsen data shows New Zealand travel ad spend rose 12% year-on-year to $252.65M, driven by airlines and rising consumer demand for both domestic and international holidays.