Join MarketingProfs on August 15 for our B2B Marketing Trends Friday Forum. Includes three educational sessions, live Q&A, ...

Marketers are using persona-driven AI to enhance customer interactions, test campaigns, and maintain authentic brand voice at ...

CMOs can drive Agile transformation by aligning Marketing's customer insights and workflows with broader organizational goals ...

Social media influencers say the top thing they look for in a brand partner is alignment on values, according to recent ...

Discover why dirty data undermines B2B marketing efforts and learn ways to improve data quality to drive effective campaigns and boost ROI.

Career Development - Are most Fortune 500 C-suite executives internal or external hires? What is their average job tenure? How diverse is the C-suite?

Thought leadership strengthens B2B lead generation by educating new audiences, creating demand, building trust, and ...

The B2B brands that had the biggest year-over-year increases in value between 2024 and 2025 were NVIDIA, Amazon, and ExxonMobil. The researchers found that the strongest B2B brands (those with the ...

AI is no longer optional in ABM. Learn how B2B marketers are using it today, what's holding them back, and what's next.

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

Marketing Content - Seasoned content marketing expert Ryan Brock shares his vast experience and knowledge of pillar-based content, providing viewers with a comprehensive understanding of how to ...

The 3Cs of Marketing is a popular concept. In this Marketing Smarts live show, George B. Thomas and Dorien Morin-van Dam delve into the 3Cs of social media strategy.