Although Sales and Marketing work closely together, they don't always see eye to eye—whether in the metrics they're tracking or the approaches they use. But that isn't to say the teams should work in ...

If you're reacting late to buyer signals, you may lose the customer along their journey. Start responding in real-time with ...

This infographic explores why storytelling matters, the elements of a great story, seven steps to becoming a great ...

Explore how brands use scarcity, exclusivity, and social sharing to design must-attend experiences and events that tap into ...

Firms spend 23 hours writing a response to a request for proposal (RFP) and involve nine people in the process, on average, according to recent research from Loopio. The report was based on data from ...

AI computing giant NVIDIA underwent the biggest jump in brand value over the past year among major US brands, according to recent research from Brand Finance. The annual ranking of the 500 most ...

One of the buzzwords we frequently hear in business is "siloed." The data team is siloed. The creative team is works on its own. Marketing and Sales don't work together—they are siloed. The word has a ...

If an explainer video is the snack, a long-form documentary (think 15 minutes) is the marketing equivalent of a four-course meal. The thing is... no content strategy can live on snackable content ...

What are the most important B2B lead generation insights and data points you should be aware of in 2025? To find out, researchers at Sopro reviewed proprietary research from the past year for key ...

Do people think it's creepy or cool when they have brand interactions such as receiving a promotion right after visiting a business's website? To find out, Marigold conducted a survey between ...

Which are the best days and times to post to a blog? Do capital letters, exclamation points, and question marks in titles lead to more engagement? On which social networks do readers share blog posts ...

Most marketers and salespeople say they are aligned with their counterparts in the other department—but most also say they think about replacing their counterparts, according to recent research from ...