Join MarketingProfs on August 15 for our B2B Marketing Trends Friday Forum. Includes three educational sessions, live Q&A, ...

How do you capture attention in B2B? The same way the world's best media do! Matt Locke of Storythings reveals the power of story, formats, and the human voice in your B2B content strategy. Register ...

Marketers are using persona-driven AI to enhance customer interactions, test campaigns, and maintain authentic brand voice at ...

CMOs can drive Agile transformation by aligning Marketing's customer insights and workflows with broader organizational goals ...

Social media influencers say the top thing they look for in a brand partner is alignment on values, according to recent ...

For email marketers, safeguarding their company's reputation is as important as delivering successful campaign results. VMCs can help with both.

Marketing Strategy - Market pioneers mostly fail, have low market share, and are rarely enduring market leaders. Here are the 5 key principles for enduring market leadership.

Want better Sales and Marketing alignment along with more sales? Learn how lead scoring can help you improve team collaboration—and grow revenue. Sponsored by Adobe Marketo Engage.

AI adoption in ABM is rising fast. This article explores current use cases, challenge, and what's next for B2B marketers.

Chief marketing officers are increasingly optimistic, confident, and curious about generative AI, according to recent ...

Social Media Marketing - This infographic covers five key social media ad shifts that marketers should be watching, and it explains which industries each shift is most relevant to.

Marketing Strategy - One-third of marketers say they do not know which digital marketing tactic has the biggest positive impact on revenue, according to a recent report from Webmarketing123.