Do people think it's creepy or cool when they have brand interactions such as receiving a promotion right after visiting a business's website? To find out, Marigold conducted a survey between ...

In the modern advertising landscape, two forces stand out as major disruptors: privacy and artificial intelligence. Although AI's long-term impact will extend far beyond advertising, the immediate ...

Do you want to tap into the reach and expertise of YouTube creators, but you aren't sure where to begin? Semrush has created an infographic (below) covering how to get started with YouTube influencer ...

ABM must move beyond legacy tactics to engage full buying committees and close the gap between strategy and performance.

B2B buyers are increasingly being influenced by personal decision drivers, such as how comfortable they feel with a vendor, vs. professional drivers, such as pricing, according to recent research from ...

The boomerang brand is a brand that once worked well; then it was abandoned—and then returned to. A boomerang brand can be a tough pill to swallow, as it inevitably means walking away from significant ...

Not every event needs a velvet rope. But if you want to make audiences crave a branded experience, a little exclusivity can go a long way. That's the power of FOMO—fear of missing out—a psychological ...

The newly released 12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights how B2B brands are waking up to the power of content marketing due, in part, to the COVID-19 ...

Which marketing channels are most effective for IT services companies? Which channels are most disappointing? Which channels ...

The B2B sales pipeline is a game-changer, because it helps identify target prospects, build tailored messages, and facilitate follow up on leads in ways that save you time, money, and resources. Sales ...

Influencer marketing is a powerful tool that brands can use to connect with their target audiences. Though mega-celebrities (think Kim Kardashian) often steal the macro-influencer spotlight, marketers ...

There's already a seemingly endless number of AI-powered tools on the market—and new ones are being released every day. The abundance of software solutions is exciting but also daunting: Which ones ...