Explore how B2B brands can align Marketing and Sales teams to create a seamless customer experience and boost campaign ...

Traditionally, sales and marketing teams have a strained, disconnected relationship. Sales teams blame marketing for delivering low-quality leads, whereas marketing blames sales for failing to close ...

Small business owners say customer acquisition is both the biggest marketing challenge they face and the top area they need to improve to achieve their marketing goals this year, according to recent ...

Some 63% of Americans say they use Reddit as a search engine regularly, according to recent research from Adobe Express. The report was based on data from a survey of 1,012 people in the United States ...

Ethical marketing helps B2B marketers align personalization with privacy, build trust, and create data strategies that ...

Some 62% of market researchers say their team is now using generative AI tools, up 23 percentage points from 2024, according ...

This infographic covers ChatGPT prompts that marketers can use to generate content for nine common situations.

When it comes to content formats, effectiveness in driving conversions tends to vary depending on the stage of the buyer's journey. For example, infographics are often great for capturing attention at ...

A powerful marketing plan is essential for the success of any company or brand. Without it, no marketing strategy is complete—or viable. And what is a marketing plan? It's "a comprehensive document or ...

Personalization for customers has become not only accepted but expected in a rapidly advancing technological world. The concept of personalization is simple: People want relevant recommendations that ...

Across the world, the coronavirus pandemic has altered the way many businesses are operating. For the past couple months, we've witnessed many unexpected alterations to our lifestyles, as well as ...

The newly released 12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights how B2B brands are waking up to the power of content marketing due, in part, to the COVID-19 ...