The retailer is “evolving the structure” of Walmart Connect, eliminating some roles while opening others aligned with its ...

More than a quarter of SMBs use artificial intelligence for their marketing and social media efforts, per Verizon Business ...

Following its purchase of Influential last year, the agency is fortifying its creator network and technology offering in ...

The company's first global campaign for its frozen fries was designed to make sustainability more easily digestible, explains CMO Christine Kalvenes.

CMO Jill Adams shares how a new tagline serves as a call-to-action and a play to engage with consumers around their passions.

Emily Ketchen discusses bringing artificial intelligence into the marketing organization and how to stay agile during periods ...

Consumers can enter to win a stay at a themed suite in Las Vegas by posting a TikTok video using a new Uno Reverse Card ...

Attention metrics revolutionize DOOH advertising as Captivate's network delivers superior engagement scores above traditional ...

PepsiCo this week finalized a $1.95 billion acquisition of the brand, which has used a “community- and culture-first approach ...

A new campaign insisting the soft drink goes best with grilled foods is timed to National Barbecue Day and includes a ...

The casual dining chain’s executives have cited marketing as a key factor behind two straight quarters of same-store sales growth of more than 31%.

Fenty Beauty, The Weeknd and Paramount are among the marketers testing new ways to merge virtual and physical shopping ...