More than a quarter of SMBs use artificial intelligence for their marketing and social media efforts, per Verizon Business ...

Following its purchase of Influential last year, the agency is fortifying its creator network and technology offering in ...

CMO Jill Adams shares how a new tagline serves as a call-to-action and a play to engage with consumers around their passions.

The company's first global campaign for its frozen fries was designed to make sustainability more easily digestible, explains CMO Christine Kalvenes.

Consumers can enter to win a stay at a themed suite in Las Vegas by posting a TikTok video using a new Uno Reverse Card ...

Emily Ketchen discusses bringing artificial intelligence into the marketing organization and how to stay agile during periods ...

Stay up-to-date on the latest tradeshows, webinars, and editorial events ...

A “UO Hauls” campaign features citywide scavenger hunts, immersive pop-ups and a U-Haul partnership aimed at helping ...

The casual dining chain’s executives have cited marketing as a key factor behind two straight quarters of same-store sales growth of more than 31%.

The Kraft Heinz brand’s iconic vehicles will compete in the Wienie 500, an event that will be streamed online and features a DraftKings integration.

PepsiCo this week finalized a $1.95 billion acquisition of the brand, which has used a “community- and culture-first approach ...

Fenty Beauty, The Weeknd and Paramount are among the marketers testing new ways to merge virtual and physical shopping ...