The better-for-you soda brand is also inviting consumers to the Austin Motel, which has been transformed to include three ...

Executives from VML and Epsilon talk loyalty during a virtual live event with Marketing Dive, CX Dive, Hotel Dive and ...

Shifting attitudes toward luxury have created an opening for newer, more agile and culturally relevant brands to make inroads ...

As it looks to become a $1 billion business, the hydration line recently took over Times Square to establish 4 p.m. as “I.V.

The brand reteamed with Jennifer Aniston, riffing on how the pair “were never on a break” — a reference to an iconic moment ...

The companies, which together reach about 80% of the U.S. market, want to improve targeting and measurement in CTV ...

Molson Coors was among the first to see success from the solution, which allows brands to reward Uber passengers with offers ...

Only 18% of neurodivergent creative industry professionals request accommodations at work, per research from Understood, Havas and the 4As.

While privacy concerns have made monetizing the app a challenge, Meta is again betting on ads to address its revenue goals.

Custom Pepsi bottles will be available via a social media giveaway to consumers who post which foods with which they’d ...

Newell, the parent of more than 50 consumer brands, is looking to create five times more content while improving marketing ...

TikTok Symphony features, including dynamic digital avatars, are coming to WPP Open to provide more “firepower” for agency ...