ChatGPT is being hailed as the future of digital advertising, but experts warn that it may be an overstatement at this stage. How should agencies and their clients approach ChatGPT?

Young, energetic and fired-up: meet this year’s list of rising stars who will lead the industry through tomorrow’s challenges.

Marketing departments are in the midst of a substantial reconstruction of their operations as they integrate generative AI into their workflows, an effort that is expected to have a trickle-down ...

From her German fashion doll-inspired beginnings in the 1950s to breaking box office records in 2023, Campaign explores how Barbie has remained popular for the past six decades. Clever marketing or ...

Campaign360 has officially wrapped up for 2024! The one-of-a-kind, two-day industry event at Singapore's Marina Bay Sands' Convention Centre focused on the power of disruption and owning the future of ...

According to new research, the social media platform’s ad revenue is expected to continue to drop due to minimal content moderation.

The Philippine's Jollibee has pipped global giants like McDonald's and KFC to become Southeast Asia’s top food brand in 2024. Dive into the insights from Campaign’s exclusive research with Milieu ...

Check out the 2024 Campaign Asia-Pacific Agency of the Year's regional winners across APAC/Network.

As the online retail landscape in Southeast Asia heats up, Campaign explores the battle between platforms as governments seek to protect local merchants from the influx of cheap foreign goods.

Creatives are increasingly using AI generated art in their campaigns, but is it saving time and costs? Will rights issues and ethical concerns prevent broader adoption? And is it really the future of ...

The ranking stems from Campaign 's authoritative list of Southeast Asia's top 50 brands, recently revealed at Campaign360 in partnership with research firm Milieu Insight.

See the full shortlist for the 2024 Campaign Asia-Pacific Agency of the Year awards here. Tickets are limited, we encourage you to secure your spot fast.