Google’s reluctant return to IP addresses could reflect concern about AppLovin’s growing ad revenue and its use of IPs to ...

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Can the IAB Tech Lab’s Trusted Server initiative really help restore publishers’ ownership of monetization and wrestle back ...

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Classify is entering a crowded space of AI-powered contextual curation and sentiment analysis offerings. But it's already ...

Many people stumble into ad tech from entirely different career paths. But the IAB's Angelina Eng has been in digital ...

VideoAmp's Peter Liguori on why the alt currency category needs a rebrand and battling the inertia that keeps Nielsen in business.