Business Process Automation (BPA) is the practice of using technology to streamline repetitive, rule-based activities across ...

It wasn’t just a tagline. FedEx integrated this message across every channel available at the time — television, direct mail, ...

In the summer of 2005, Cenveo’s CEO, Robert G. Burton, found himself at the center of a bitter proxy war. An activist ...

In a digital world that treats precision as a virtue, attribution reminds us that understanding is a higher one. It’s a call ...

Big data shines a light across the expanse, showing the outlines of behavior. Small data shines inward, capturing moments of ...

McDonald’s no longer tests social in a corner; it builds coffee into its digital spine. By the close of 2024, the chain ...

Auto Trader, the leading car retail platform, is embarking on its most significant marketing endeavor to date.

BeyondTrust announces significant cyberattack targeting its Remote Support SaaS, highlighting growing cybersecurity concerns.

Heinz is under fire for releasing ads that have been deemed racially insensitive, sparking significant public backlash.

The Federal Aviation Administration (FAA) last week granted Amazon an exemption that will allow it to begin testing its ...

Explore how Babel PR transforms its governance by transitioning to an employee-owned business model, setting new standards in ...

Explore how art and sports intertwined uniquely in the historic 1968 Mexico City Olympics, igniting a global conversation.