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Early in my career, I replied honestly to a colleague’s “How are you?” with “Not so great today.” The silence that followed made it clear I’d broken an unwritten rule: don’t talk about your feelings ...
Insights from Heather Roestamadji, Senior Manager for the Optimize Product at Claritas, and Simon Whittick, Director of Product Marketing at Anzu For decades, last-click attribution has been the ...
Join Katie as she talks with Wharton Business School professor, author of the best-seller “Bring Yourself” and negotiation expert, Mori Taheripour on how to negotiate fearlessly, finding greater ...
I’ve been in adtech for 25 years — through startups, market highs and market crashes, fundraising in both boom times and downturns, and plenty of battles with now-convicted monopolists. Every time I ...
Not long ago, brands had to learn how to optimize for search engines. Now, brands are learning new rules for AI assistants like ChatGPT and Perplexity. AI search engines are increasingly deciding what ...
Join Elizabeth Kiehner, Chief Growth Officer at Nortal, as she explores the intersection of transformation, trust, and technology. From modernising governments to reshaping critical infrastructure, ...
There are more than 80 retail media networks (RMNs) in the US, with the number steadily increasing as more retailers continue to leverage their online platforms to monetize their valuable real estate ...
In a digital media environment, legacy publishers can seem to be at a disadvantage. But that narrative is outdated. In reality, the modern media landscape presents an opportunity for heritage ...
By 2026, global social media ad spend is set to exceed $300bn. We’re past convincing companies they need to be on social media. Wherever you look, brands are spending more. And for good reason.
Women control or influence up to 85% of all consumer purchases in the United States. From groceries and personal care to healthcare, travel, and tech, women are not just participating in the ...
Clare Turner, Chief Commercial Officer at Pearl & Dean, shares her journey through three decades in cinema, the enduring power of the big screen, and how brands can create deeper connections through ...
The tipping point is here. Over 60% of U.S. adults have used AI in the past six months—and nearly 1 in 5 are now using AI daily. Globally, that’s a staggering 1.7–1.8 billion users and roughly 500–600 ...
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