E.l.f.'s collaboration with controversial comedian Matt Rife has faced a barrage of backlash from consumers and beauty ...

Entertaining content—whether funny, charming or surprising—drives stronger recall, sentiment and purchase intent.

Some of the major public ad tech companies see AI search platforms such as ChatGPT threatening open web traffic, but they also see an agentic advertising opportunity.

Some of the major public ad tech companies see AI search platforms such as ChatGPT threatening open web traffic, but they ...

This week, Agency Brief has the scoop on TJX Cos. hiring two new creative agencies, plus plenty more.

The 2025 Ad Age Business of Brands heads to Chicago on Sept. 16 and 17, bringing together brand leaders, challenger marketers ...

5 ways to mentor young talent, diversify creative inputs and protect space for originality to ensure human creativity remains central.

The transaction between Gildan and Hanesbrand is expected to close before the end of next year’s first quarter.

AEO has skyrocketed in popularity, but critics claim that the search strategy is not all it's cracked up to be.

Barbie on skates, Mountain Dew goes to college and Josh Allen blows his lines.

Kelce podcast mania and SeaWorld summer concerts go viral—plus, why it was a bad week for alcohol marketers, Walmart and Match.

Advertisers run into issues with Kokai, The Trade Desk's new buying product, and SSP competitors worried that some flaws ...