Japan's cutest new character threatens to overshadow Hello Kitty, and the franchise is receiving the most delightful ...

A new series of sweet-smelling Sanrio bath bombs depicts the company's cute mascot character in chibi form, allowing fans to ...

Fans of all things kawaii are in for a treat as Sanrio and CROCS unveil a collaboration that’s bursting with charm, nostalgia ...

Shares of Sanrio, which was added to MSCI’s Japan index last month, jumped 12 per cent in May. Read more at straitstimes.com.

Hello Kitty owner Sanrio Co. surpassed Japan’s biggest company Toyota Motor Corp. in stock turnover last month on the firm’s ...

Sanrio, the 64-year-old company behind the iconic Hello Kitty brand, is thriving once again with a modern makeover.

Characters like Kuromi, My Melody, and Pompompurin wear bows in a new Sanrio My Fave Color series Bikkura Bath Bombs series.

Sanrio opened up pre-orders for a new collection of goods that feature the butts of popular mascots like Pompompurin and ...

A new animated series featuring characters from the 1970s Mr. Men Little Miss books by Roger and Adam Hargreaves has arrived on YouTube.

And now, despite her ageless appearance, she is 50 years old. Friday marks half a century since Japanese merchandising company Sanrio created the first iteration of Kitty White, or Hello Kitty ...

Hello Kitty was created in 1974 by Sanrio, a Japanese entertainment company. Jill Koch, the senior vice president of marketing and brand management at Sanrio, appeared on Today on Thursday and ...