The topic was alluded to frequently during Brian Santiago’s introductory press conference on Wednesday, and for good reason.

Kentucky coach Mark Pope playfully disclosed the team's NIL value while explaining their lofty aspirations for the 2025-26 college basketball season.

Over the last few years, collegiate athletics has seen a seismic shift. All thanks to NIL. The opportunities NIL has given ...

Louisville athletics director Josh Heird sat down with The Courier Journal at ACC spring meetings to talk about how U of L is ...

Mark Pope is feeling the urgency at Kentucky. His first season as the Wildcats' head coach ended with an appearance in the ...

NIL valuation of your current roster?” one reporter asked Mark Pope during his first press conference of the offseason, just ...

It used to be that breaking the rules got you banished. Increasingly, it just seems to mean you were ahead of your time.

The 2025-26 edition of the Battle of the Bluegrass will be the earliest ever: Nov. 11. Cards coach Pat Kelsey explains why.

Kentucky head coach Mark Pope leans into bold NIL spending talk, signaling the Wildcats’ aggressive approach to dominance in ...

Pope’s energetic embrace of the NIL era marks a bold new chapter for Kentucky basketball. After years of traditional ...

BYU is going with a familiar choice to replace longtime athletic director Tom Holmoe. Brian Santiago, Holmoe’s right hand for ...

The Kentucky head coach embraces bold investment as the Wildcats aim to lead in college basketball’s evolving landscape.