Several TikTok users called out the ad, arguing that it praised the “Euphoria” star’s blond hair and blue eyes.

American Eagle's latest ad campaign featuring Euphoria star Sydney Sweeney seemed, at first, like a normal fashion marketing campaign. It revolves around a simple pun: "Sydney Sweeney has great jeans".

Sydney Sweeney's recent collaboration with American Eagle for their fall clothing campaign, titled "Sydney Sweeney Has Great Jeans," has sparked a mix of reactions.

The "Euphoria" star rode a Sea-Doo with the muscular guy, who has yet to be identified, on Friday, in photos obtained by Page Six.

Sydney Sweeney's recent American Eagle campaign sparked controversy due to its perceived eugenic undertones, drawing criticism despite the brand's defense. While American Eagle saw a stock jump and increased visibility,

Cruz reposted a photo of Sweeney sensually lying on her stomach, half naked, as her blonde hair falls in waves over her nude chest. She wears tight-fitting American Eagle jeans for the new fashion campaign, which has sparked accusations of racial undertones in its messaging.

Critics from MSNBC, Salon, and The Washington Post claimed Sydney Sweeney's American Eagle ad represents a cultural shift toward "Whiteness" and regressive themes in advertising.