CEO Brian Niccol said price changes are his last resort for improving Starbucks' slumping sales — but they're "absolutely" on ...

去年9月，星巴克新任掌门人布莱恩·尼科尔（Brian Niccol）提出“重返星巴克”（Back to Starbucks）计划，意在重振这家全球咖啡巨头的荣光。这份雄心勃勃的复兴蓝图实施近一年后，如今的星巴克怎么样了？

Out of the coffee chain’s 80-90 pick-up only locations that exist nationwide, Texas houses only eight of them. Two exist in ...

In the midst of a headline-grabbing turnaround effort, the coffee boss insisted that things are moving faster than expected.

CEO Brian Niccol sees a very different Starbucks awaiting at the end of 2026. A vision of the brand, he said Tuesday during ...

The town hasn’t heard from the developer in a while, and Starbucks is phasing out pickup-only stores. Here's what to know.

The coffee chain will phase out 80–90 mobile-only pickup‑only stores to return to a warmer, community-focused café model ...

Starbucks CEO Brian Niccol joins CNBC's 'Squawk on the Street' to discuss the company's recent quarter, details on its ...

Starbucks CEO Brian Niccol said he isn’t just focused on getting “Back to Starbucks” anymore, and is taking steps to build a ...

Starbucks shares rose about 3% in early trading on Wednesday as the coffee chain's strong quarterly sales signaled CEO Brian ...

Starbucks shares climbed in extended trading Tuesday, as CEO Brian Niccol said the company is "ahead of schedule" on its ...

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