In a surprising turn of events, Gwyneth Paltrow has become a “temporary spokesperson” for Astronomer in the wake of the viral Coldplay kiss-cam moment involving the company’s former CEO and chief people officer.

Astronomer is using its newfound viral fame and poking some fun at itself by hiring celebrity Gwyneth Paltrow as its “temporary spokesperson” following the Coldplay kiss cam scandal and the resignations of its CEO and head of HR.

Paltrow's appearance in the ad comes after the company's CEO and chief people officer -- who were allegedly having an affair -- were caught on the kiss cam at Paltrow's ex-husband's band, Coldplay's concert,