Don't wait to add this pigtail braided main character to your collection, because only 6,000 were made and they're not long ...

Ahead of the second season premiere of 'Wednesday,' the Mattel-owned toy company has debuted an exclusive 18-inch collector's ...

This doll's release comes at a perfect time, given Wednesday was just renewed for season three Wednesday (July 23). Wednesday ...

Growing up, I was lucky enough to have an American Girl Doll collection that could rival even the brand’s biggest ...

"I had held on longer than most and, up to age 12, could still find one or two friends who would secretly, shamefully, play ...

The American Girl doll brand is causing outrage over its new book aimed at kids that discusses gender issues, including advice on transitioning and information about puberty blocker drugs.

American Girl is bringing its historic dolls — Samantha Parkington, Kirsten Larson, Molly McIntire, Felicity Merriman, Addy Walker and Josefina Montoya — in honor of the brand's 35th anniversary ...

American Girl, the company, is offering America's girls 'A Smart Girl's Guide: Body Image Book' which explores puberty blockers and gender identity. The book feels like a betrayal.

Kirsten, Samantha, and Molly were the first American Girl dolls in 1986. Here's how the brand is staying relevant with new, contemporary characters.

$4,500: American Girl doll Grace Bakery that was set with a bonus Grace bakery outfit. $3,200: 8 American Girl dolls, including Lindsey released in 2001 and the Dolls of the Year from 2005-2010.

The Mattel-owned American Girl doll brand has announced that just in time for gift-giving, "American Girl Live" will hit the stage for a nationwide tour. The all-new show will launch Dec. 13 in Ohio.

The dolls have bodies like little girls and are supposed to be the same age as the girls who play with them. Mattel, makers of Barbie, swiftly moved in, purchasing American Girl in 1998.