Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

Creating standards, guidelines, processes, and workflows for content marketing is not the sexiest job. But setting standards is the only way to know if you can improve anything (with AI or anything ...

CEO also discussed the fight for top talent and how Omnicom’s impending acquisition of IPG has 'already' changed the new-business market in Campaign interview at Q3 results.

Tinuiti gets a lot of attention in New York, and that’s not by chance. They’re one of those agencies people mention when you talk about smart media planning. They’ve recently been named the U.S. media ...

The murky, highly complex business of helping advertisers buy space on digital media is currently dominated by Google, Amazon ...

The proposal shows how in the dark advertisers are about platform ad auctions. The idea would be for platforms to disclose ...

CIOs and CTOs are expected to quickly integrate and work collaboratively with different areas of the business, often ...

Council bosses say they have learned lessons from the East Bristol Liveable Neighbourhood and the city’s second scheme will ...

Lewis says there is "a big job and lots to do" as he returns to the County Ground as Gloucestershire's director of cricket ...

Variety's Future of Brand Summit gathered industry leaders who shared how they are fueling their brands with creativity, ...

IBM Watson is a pretty big name in the AI world, and for good reason. It’s not just one tool, but more like a whole suite of ...

Discover the AI-powered side hustles that ChatGPT said will dominate -- from microservices to green gigs. Plus, discover some ...