The actress seems to be everywhere, fronting dozens of ad campaigns, and has lately become a beacon for thorny public discourse.

Sydney Sweeney stars in American Eagle’s Fall 2025 campaign, featuring comfortable, affordable denim. Sweeney also co-designed a pair of jeans for the collection, and an InStyle editor tried them before everyone else.

Sydney Sweeney has fronted a new American Eagle ad campaign, featuring tight jeans, retro visuals and one very questionable pun that seems to have sparked a culture war.