SEGA recently announced its new Sonic the Hedgehog campaign titled "Racing Around the World," featuring a special collab with Red Bull.

Today, publisher SEGA announced a brand-new ad and fan campaign to coincide with another year of rattitude hedgehog greatness ...

Update [Thu 22nd May 2025, 3:55am]: Following some teaser posts on social media earlier this week, Sega has now officially unveiled its Sonic Racing Around the World brand campaign - an entire year ...

“The Racing Around the World fan celebration embodies everything fans love about Sonic from his superfast speed, bold attitude, and ability to inspire fans to push their limits,” said Marcella ...

SEGA and Red Bull have come together for a brand-new fan celebration film for Sonic The Hedgehog called Racing Around the World ...

Sonic Team partners with Red Bull to launch ... To kick off the campaign, SEGA has teamed up with Red Bull and their globally renowned high-speed stunt driver Brandon Semenuk – three-time ...

Marcella Churchill, Vice President of SEGA/ATLUS Brand Marketing, adds: “The Racing Around the World fan celebration embodies everything fans love about Sonic from his superfast speed, bold attitude, ...

SEGA kicks off Fan celebration with Racing Around The World event. Sega is collaborating with other companies to celebrate Sonic The Hedgehog.

SEGA and Sonic Team have announced Racing Around The World, a brand campaign that dedicates this year to the blue blur's trademark characteristics of speed ...