Mattel and metaverse game developer Gamefam are bringing a Barbie-themed game to the global immersive platform Roblox on 6 October. By tapping into Gamefam’s metaverse gaming expertise, Mattel aims to ...

Gamefam CEO Joe Ferencz’s business is pulling beloved IP like Sonic the Hedgehog, Barbie or SpongeBob SquarePants into online gaming platforms “Roblox,” “Fortnite” and “Minecraft” and turning it into ...

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Roblox will feature special partnership events with both Barbie and Polly Pocket in the game Livetopia over the next few months. The franchises have already appeared in games such as Sims 4 and Animal ...

One of the best things about Roblox is how incredibly customisable it is – you can do pretty much anything you can think of. Beyond image IDs and music codes to show off your personality in-game, one ...

ROBLOX avatars are getting a new wardrobe, the VR reality platform said. On Monday, Roblox formally launched their new Layered Clothing system, according to a new press release by the company. This ...

Roblox Barbie games are some of the weirdest, most unexpected experiences I’ve ever played. In this video, I dive into a handful of them to see just how strange – and sometimes downright hilarious – ...