McDonald’s may still be America’s most famous fast-food chain but that doesn’t mean the stock is a buy, Loop Capital analyst ...

Earnings reports suggest that some consumers have turned away from fast-food restaurants as their menu offerings became more expensive.

McDonald’s Corporation (NYSE:MCD), the global fast-food giant with a market capitalization of $219 billion, continues to navigate a complex landscape of challenges and opportunities as it seeks to ...

McDonald's' strategy, as laid out at its most recent investor day in December 2023, emphasizes its competitive strengths through an "MCD" framework: relevant marketing, core menu development ...

McDonald's has been recession-resistant but now faces challenges with slowing growth, high consumer debt, and overvaluation, prompting a reiterated sell rating. The company has raised prices ...

However, Tower also notes that McDonald’s has shown resilience in the face of these challenges, maintaining its market share in the lower-income demographic, while also making gains among middle ...

New McDonald’s UK CMO Ben Fox says his team “accepts the challenge” after the company’s global CEO called for “better ...

Brands including McDonald’s and Starbucks are taking big swings with creative campaigns, evolving loyalty strategies and ...

The outage comes shortly after McDonald's filed its annual report referenced the potential challenges to its operations ... restaurant operations and marketing to customers through personalized ...

“We need to maintain consistent long-term branding strategy while also addressing the short-term competition in the market.” With the goal of establishing 10,000 stores in China by 2028, He ...

McDonald’s CEO has hailed marketing a key “driver of growth” for the business, asserting that the strength of the brand is intrinsically linked to the success of the overall company. Indeed, marketing ...