And yet, despite this fundamental limitation, attribution remains central to how most marketing decisions are made today. In ...

Dan Shipper in Chain of Thought I’m writing a book about the worldview I’ve developed by writing, coding, and living with AI. Last week I published the first piece from it, about the differences ...

While pilots were conducted in the US, Canada, the UK , Japan, and France, it was Carrefour – the first retail chain ...

Weather models still struggle to parse the millions of datapoints involved in precipitation prediction. It’s understandable ...

In research that could improve weather forecasting and winter driving safety, a University of Michigan-led study ...

Establishing a mega-brand in the children's content space is a lucrative business, but most struggle to cut through.

Rome's MIA Market wrapped a successful 11th edition on Friday with organizers recording another strong turnout, welcoming ...

Reality TV is reshaping Canadian streaming. Roku data shows 85% reach via ads as viewers shift to FAST and AVOD formats for ...

Skoda’s rallying success continues today with the Fabia R5 and its successor, the Fabia R5 Rally2. To give us a taste of what ...

Streamers and broadcasters want to work with YouTube talent, while producers see it as a place to collaborate with content ...