Marketing leaders weigh in on what brands can learn from HBO Max's rebrand rollout, from establishing conversation with ...

A couple of years ago, Warner Bros. Discovery (WBD) made a change that was fairly widely mocked at the time, stripping the ...

In what may be a first in the modern streaming wars, Max is returning to the name it had when it launched in 2020, HBO Max.

Warner Bros. Discovery dropped HBO from the name of its streaming service in 2023, but it's making a comeback this summer ...

HBO Max is back... again. Warner Bros. Discovery rebrands Max, leaning into nostalgia and user trust after a brief identity ...

Netflix's co-CEO weighed in on Warner Bros. Discovery's decision to revert to the HBO Max branding. The streamer's name ...

WarnerBros. Discovery (WBD) is rebranding its streaming service and changing its name back to the original title it used when ...

Over the years, the rebrands on HBO Max sparked backlash and debate over branding strategies and consumer clarity ... [3] as Variety reported. On the same day the rebrand was announced, YouTuber [4] ...

Warner Bros. Discovery is reversing its puzzling 2023 decision to lop off the HBO brand from the name of its streamer.

Discovery (WBD) made a change that was fairly widely mocked at the time, stripping the "HBO" from its streaming platform to rebrand it as purely "Max". The idea was, in theory, to help spotlight ...

The rebranding is coming summer 2025, Warner Bros. announced in a news release on Wednesday, May 14. A new black and white ...