Warner Bros. Discovery is hitting rewind on Max’s branding, bringing back the HBO name it dropped from the streaming service ...

HBO Max. The rebrand will take place this summer, Warner Bros. Discovery revealed Wednesday at its upfront presentation to ...

Critics said at the time that dropping the HBO name was a critical branding error. Now, Warner Bros. Discovery seems to be ...

Popular streaming platform Max is rebranding again, returning to the name HBO Max. Just two years after the platform's ...

It is as if streaming management at Warner Bros. Discovery suddenly slapped their collective foreheads with their palms and ...

Warner Bros. announced Wednesday that it will be rebranding Max, the app formerly known as HBO Max, into, uh, HBO Max.

John Oliver gives ‘hot take’ on HBO Max’s constant rebranding and compares it to Trump’s Gulf of Mexico name change - ...

The company has also experimented with sports and news tiers on Max and has also announced a CNN subscription offering. Rebranding to HBO Max will “amplify the uniqueness that subscribers can ...

The service is rebranding again, this time embracing the HBO name.

Discovery (WBD) is rebranding its streaming service and changing its name back to the original title it used when it launched ...

In its latest rebrand, HBO has brought back the 'HBO Max' name, and leaned into the chaos by poking fun at itself online.

WBD’s streaming service ‘Max’ is ‘HBO Max’ again, and the internet mocked the seemingly pointless change with memes.