As announced by Warner Bros Discovery earlier, their streaming service, Max, will be reverting back to its original title HBO ...

Launched in May 2020, HBO Max did what any logical marketer would do. It had HBO in the title to accentuate the HBO brand, ...

Launched in May 2020, HBO Max did what any logical marketer would do. It had HBO in the title to accentuate the HBO brand, which for the new streaming service included content from HBO, Warner Bros., ...

HBO launched HBO Family in 1996, an extension of the streamer with kid- and family-friendly content. With the termination of ...

Streaming service Max has officially changed its name to HBO Max once more. What does that mean for the average viewer?

HBO Max will be part of a new company led by David Zaslav alongside the Warner Bros. film and TV studios, with the linear TV networks spun into a new company to be led by Gunnar Weidenfels. The ...

HBO Max’s international roll out continued this morning with 12 launches across Europe and Asia. The Warner Bros ...

The company is also taking HBO Max globally, launching the brand in 12 new markets this month. Alex Sherman first reported the date of the rebranding.

The updated HBO Max logo features a simplified black-and-white design. A promotional campaign marking the return uses the ...

Streaming service Max has officially changed its name to HBO Max once more, with the rebrand expected to rollout this summer.

Severance' leads Emmys 2025 with 27 nominations, pushing Apple to a record-breaking 81 nods, as it joins other ...

Streaming service Max has officially changed its name to HBO Max once more. What does that mean for the average viewer?