It is as if streaming management at Warner Bros. Discovery suddenly slapped their collective foreheads with their palms and ...

In what may be a first in the modern streaming wars, Max is returning to the name it had when it launched in 2020, HBO Max.

Critics said at the time that dropping the HBO name was a critical branding error. Now, Warner Bros. Discovery seems to be ...

Peacemaker Season 2 premieres on HBO Max on August 21, directed by James Gunn. Gunn promotes the Peacemaker Season 2 amid Max ...

WBD’s streaming service ‘Max’ is ‘HBO Max’ again, and the internet mocked the seemingly pointless change with memes.

Popular streaming platform Max is rebranding again, returning to the name HBO Max. Just two years after the platform's ...

If you never really stopped calling it HBO in the first place, you’re in luck. The Max app is rebranding again this summer.

HBO got its start back in 1972 and made a groundbreaking move in 1975, becoming the American network to deliver its ...

Warner Bros. Discovery (WBD) unveiled it will be rebranding its streamer Max back to HBO Max this summer.

John Oliver gives ‘hot take’ on HBO Max's constant rebranding, compares it to Trump's Gulf of Mexico name changeSource Last ...

The company has also experimented with sports and news tiers on Max and has also announced a CNN subscription offering. Rebranding to HBO Max will “amplify the uniqueness that subscribers can ...