Discovery thinks HBO has some pretty good brand equity, after all. This summer, streamer Max will bend the knee and rebrand ...

What’s old is suddenly new again when it comes to HBO Max. Now known as Max, but initially known as HBO Max, the Warner Bros.

HBO Max launched on May 27, 2020, consolidating content from HBO, Warner Bros., and additional WarnerMedia-owned properties.

Two years after Warner Bros. Discovery (WBD) rebranded its streaming service to Max, the company is reverting to its old name ...

Warner Bros. Discovery executives are reinstating the name HBO Max for the popular streaming service. It’s the fourth name ...

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...

After two years as Max, HBO Max is once again becoming HBO Max. It joins a long line of brand reversals that demonstrate the ...

Warner Bros. Discovery made a surprise announcement on Wednesday: it was re-re-branding its flagship streaming service as ...

Warner Bros. Discovery, the parent company of HBO's streaming service known for popular shows from " The Last of Us " to " ...

This summer, Max is rebranding back to HBO Max just after two years of switching over. During this time, while HBO and Max ...

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The internet was full of memes and jokes when it was reveled that the HBO was going back in the title of Max. Not one to be ...