The history of the Apple logo design is a masterclass in ruthless simplification and strategic branding. Each change was a calculated business move from the complex Newton crest to today's flat icon.

Explore how the iconic Airbnb logo design evolved into the Bélo symbol, representing belonging and community. Learn about its history and impact. As the founder of a branding agency, I've worked on ...

Abstract: Integrated Bragg gratings (IBGs) developed on the silicon-on-insulator (SOI) platform, owning to their high spectral flexibility, are showing great potential for many optical applications ...