A Utah lawmaker is seeking to prevent companies from setting prices for individuals based on their personal data, after Delta ...

Scott Keyes argues that AI-powered dynamic pricing could introduce new complications—but could also help lower costs.

Delta Air Lines is using AI to set personalized ticket prices based on your booking history, loyalty status and browsing ...

Last week, Delta Air Lines announced that it would be expanding its use of AI in its pricing, and people are not happy about ...

Three Democratic senators have pressed Delta Air Lines CEO Ed Bastian to answer questions about the airline's planned use of ...

About 3 percent of Delta’s domestic ticket prices are now determined by artificial intelligence (AI), with plans to raise ...

Connecticut Sen. Richard Blumenthal joined forces with two other senators to write a letter to Delta Air Lines expressing ...

Sen. Ruben Gallego led a letter to Delta asking about its new AI-driven pricing plan, which would individualize ticket prices ...

Three U.S. senators are looking to crack the code behind Delta's goal of using AI to set 20 percent of domestic prices by the ...

Prices are based on Delta’s internal data, such as historical bookings, as well as external variables like weather and market ...

U.S. Sen. Richard Blumenthal (D-CT) spoke out against Delta Airlines after it announced plans to use artificial intelligence ...

Although Delta's AI pricing could increase competition in the airline industry, Slover expects that companies using such ...