TikTok’s global head of business marketing and commercial partnerships shares the ways brands are making themselves ...

For this approach, brands sponsor a hashtag that TikTok users can add to their videos to compile them in the app, potentially boosting discoverability among other users. "Hashtag challenges that tie ...

Master Instagram and TikTok to skyrocket your online sales. Learn proven strategies that convert followers into paying ...

Social media influencers acting as cultural translators are shaping what flavors break through in food and beverage – ...

TikTok is where communities forge the pulse of modern culture, and for brands, the platform offers a golden ticket to relevance — an opportunity to not only ride the wave of trends but to shape ...

With the launch of TikTok Shop last year paving the way to sales growth for many brands, the platform’s click-to-buy feature isn’t for every brand. Instead, many of the top-performing ...

Per research conducted by TikTok, 70% of users say they discover new brands and products on the platform and 83% report TikTok playing a role in user’s purchase decisions. The company also ...

TikTok is a highly influential social media platform that is invaluable for trends and information sourcing. It might not have the direct conversion of other platforms, but most brands should ...

Despite data privacy controversies in North America, TikTok’s unparalleled ability to engage users across all demographics makes it an essential platform for brands aiming for growth and ...

In this climate, it’s easy for even a well-meaning brand to get bruised. But restaurants have to go where their audience is. And according to an MGH survey, 53% of millennial TikTok users have ...

But TikTok is no longer just the platform where users build their travel itineraries — it's also where travel brands are building their businesses. The travel industry has finally entered a true ...