Here’s what it looks like from here: Red Raider athletes will make a reported $55 million in name, image and likeness deals ...

NiJaree Canady of the Texas Tech softball team is one of three Big 12 Conference athletes to land NIL deals with Venmo.

Texas Tech Using NIL Funding to Become Contenders in Big 12 ...

A billionaire and capital investment savant, Texas Tech booster Cody Campbell has a plan to save college sports from itself.

Tech has spent a lot of money to land players in the transfer portal; they added more than 30 transfers in the past year to ...

Behren Morton has been at Texas Tech since 2021, practically a lifetime for quarterbacks these days. A lot has happened in Lubbock since he arrived as a ...

McGuire, though, embraced the challenge head-on. Rather than to run from high-caliber opponents and pave a more manageable ...

Texas Tech has made national news recently with the commitment of top-10 talent Felix Ojo. The commitment made a splash, and the story of his revenue-sharing co ...

Five-star Texas Tech commit Felix Ojo's agent reveals that other NIL packages began to dip in light of the House settlement.

TCU's Olivia Miles, Texas Tech's NiJaree Canady, and Arizona State's Sam Leavitt are the Big 12's Venmo Athlete Ambassadors.

When most people go to college, they generally have to pay their way. Unless you have a full scholarship, there’s a portion ...

Coaches are complaining about other schools making contract offers despite a new regulatory body and college football’s new ...