Highlights emerging trends in media and creative measurement, covering: the growth of marketing experiments; the price measurement gap; and the rise of AI-powered creative testing. There has been a ...

Google’s new AI Mode, introduced yesterday to US users, represents “a total reimagining of Search, with more advanced reasoning”, according to Alphabet CEO Sundar Pichai.

This case study outlines the challenges faced by Britannia Marie Gold (BMG), a leading biscuit brand in India, due to category stagnation, increased competition, and the evolving needs of its primary ...

This WARC Guide provides a summary of new thinking and best practice on making the case to the C-Suite. As with past economic shocks, from the COVID-19 pandemic to the 2008 banking crisis, marketing ...

What do we mean by the retail media tech stack? The technology powering a retail media network can make or break advertiser outcomes, yet it remains largely hidden from view during the buying process.

Campaign details Brand: Voila (grocery delivery) Brand owner: Sobeys Inc. Entrant company: FCB Toronto, CanadaIdea creation: FCB Toronto Market: Canada Sector: Supermarkets & grocery stores Media ...

Provides an overview of the key datapoints that advertisers need to know about Amazon, spanning investment, consumption and performance insights. Amazon retail media revenue – i.e. not including ...

This research explores the political brand culture element of Pakistan Tehreek-i-Insaf's [PTI] political brand identity. The growing field of political branding research has documented the use of ...

Less than 7% of India’s population engages with the stock market, a space that till a decade ago was dominated by traditional old world brokerage houses. The category was revolutionised with the ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors. Send colleagues a link to this content.

Total UK advertising spend rose 12.5% in H1 2024, reaching £19.6bn, according to the latest AA/WARC Expenditure report. In Q2 alone, ad spend increased 13.4% year-on-year, totalling £10bn. The UK ...

The CFO and CMO have often found themselves at opposite ends of the boardroom. And while times are changing, this exchange has only slightly improved. On the one hand, marketing leaders champion ...