In this wide-ranging conversation with Globo Director of Product & Engineering for Digital Products Igor Maciel Macaubas, we discussed Grupo Globo digital products that deliver content at scale ...

News that the entire NFL Network was going to Disney World created reverberations throughout the streaming ecosystem, particularly with the pending August 21 launch of ESPN's new D2C service. How is ...

As deceptive ads, scams, and deepfakes flood YouTube's airwaves, Britain's Liberal Democratic Party argue that YouTube adverts should meet the same rigorous standards applied elsewhere in the ...

IP-based infrastructure is becoming the backbone of next-generation media operations. It's reshaping how broadcasters think about scale, flexibility, and cost, moving away from more constrained ...

In today's saturated content market, even on the downward slope of the peak TV era, offering great content isn't enough to deliver satisfying experiences to streaming users. Join media industry ...

Going 'round the horn with a handful of strategically positioned industry players reveals a range of emerging strategies in play for attracting and holding the interest of Gen Z sports fans, including ...

IP-based infrastructure is becoming the backbone of next-generation media operations. It's reshaping how broadcasters think about scale, flexibility, and cost, moving away from more constrained ...

IAB Tech Lab has recently released some new standards for CTV advertising, known as the Ad Format Hero Initiative. The organization asked and received more than 100 CTV ad format descriptions/concepts ...

Streaming platforms, tech giants, and traditional broadcasters are all fighting to become the destination for live sports viewers. And in the middle of it all are the fans, facing rising costs, ...

Proposed Standards Aim to Improve Ad Delivery for Live Streaming Events via New APIs and Shared Infrastructure ...

CTV is the future of advertising, but no one is sure yet what that future will look like. Will it be the TV side of the equation, where premium content and channel names are all that matter to ad ...