Danish football’s lower-tier leagues have sold their title sponsorship rights to the Malta-based betting group Soft2Bet to ...

Renault has announced an early extension to its sponsorship agreement with Roland Garros, securing its relationship until at least 2031 and continuing to enjoy net branding rights.

MLB has teamed up with, and acquired a stake in, digital sports media brand Jomboy Media as it looks to tap new audiences ...

The Brazilian Football Confederation (CBF) has announced the creation of a working group that has 90 days to draw up ...

Formula 1 will remain at 24 rounds next season as Barcelona sees out its contract at the expense of Imola, and Madrid joins ...

Elevate has launched a $500m (€438.2m) fund to invest in college athletics departments following the groundbreaking ruling ...

Bell Media has extended its rights to show golf’s PGA Tour in Canada through a multi-year agreement announced during the ...

Warner Bros. Discovery has announced plans to split the company into two publicly-traded entities, separating its streaming ...

French commercial broadcaster TF1 has opted to alleviate some of the costs associated with acquiring rights to this year’s ...

Spain’s competition regulator is to investigate Uefa for possible restrictive practices in the latest round of the legal ...

New Zealand Rugby CEO Mark Robinson has maintained that “the foundations of our organisation are extremely strong” after ...

The success of the domestic sponsorship sales programme was a key factor in helping the organising committee for 2024 Paris ...