墨西哥城--2025 年 5 月 15 日--全球受众测量、数据和分析领域的领导者尼尔森宣布将其流媒体测量面板从 900 户扩大到 1650 户。增强后的面板将用于生成 "The Gauge Mexico "月度报告，该报告将电视消费细分为四个收视类别：该月度报告将电视消费分为四类：广播电视 ...

在美国，一年一度的 Upfront（和 Newfront）活动将电视媒体置于聚光灯下。今年，我们将深入研究尼尔森的数据，帮助业界了解影响我们观看方式的趋势。 1.线性电视仍占广告支持机会的大部分。 从我们最新的经典报告（代表电视机的总体使用情况）中可以看出 ...

Streaming and connected TV (CTV) are increasingly becoming a dominant force in the television landscape and a critical ...

The seventh annual report uncovers how marketers are adapting to market trends and changing technologies. New York – May 20, ...

NEW YORK – May 20, 2025 – For a third consecutive month, streaming’s share of total TV viewing reached a record high in April ...

During April, streaming’s share of TV viewing in Mexico showed a slight decrease of 0.1 percentage points compared to the ...

The Gauge™ was created to provide the media industry with a monthly analysis of television usage across key television ...

Discover the five key trends that are shaping the way we watch television ahead of the 2025-2026 Upfronts/Newfronts.

The Record provides a quarterly analysis of audio listening behaviors across the total radio universe. The charts represent ...

Nielsen’s ‘Diverse Audience Report: Attitudes on Ads’ delivers the critical data you need to ensure your advertising resonates. Take immediate action to: Determine High-Impact Channels: Discover the ...

Obtenha clareza em sua estratégia de marketing e gere resultados impactantes navegando no caos com insights orientados por dados do Relatório Anual de Marketing 2025 da Nielsen. Obtenha clareza em sua ...

Connect authentically with LGBTQ+ audiences. Don’t guess how to engage with LGBTQ+ consumers effectively and respectfully.