Streaming and connected TV (CTV) are increasingly becoming a dominant force in the television landscape and a critical ...

The seventh annual report uncovers how marketers are adapting to market trends and changing technologies. New York – May 20, ...

During April, streaming’s share of TV viewing in Mexico showed a slight decrease of 0.1 percentage points compared to the ...

NEW YORK – May 20, 2025 – For a third consecutive month, streaming’s share of total TV viewing reached a record high in April ...

The Gauge™ was created to provide the media industry with a monthly analysis of television usage across key television ...

Discover the five key trends that are shaping the way we watch television ahead of the 2025-2026 Upfronts/Newfronts.

From Tokyo to Los Angeles, baseball is becoming a vibrant example of cultural fusion from multicultural audiences, with Asian fans leading the charge.

Extended agreement includes Local TV and OTT measurement and Digital Content Ratings ...

Nielsen data shows New Zealand travel ad spend rose 12% year-on-year to $252.65M, driven by airlines and rising consumer demand for both domestic and international holidays.

With data covering 70 of the world’s most popular sports, Gracenote makes it easy for automakers to create highly customized experiences down to the league, team and participant level. Gold-standard ...

Nielsen data shows Australian food sector ad spend rose 6% to $414M in 2024–2025, driven by strong growth in smallgoods, snacks, and ice cream as brands ramp up media activity across digital and OOH.

Nielsen IBOPE streaming measurement continues to go from strength to strength, and as of today, 1,650 homes have been installed with streaming measurement technology. This substantial improvement, ...