Streaming and connected TV (CTV) are increasingly becoming a dominant force in the television landscape and a critical ...

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From Tokyo to Los Angeles, baseball is becoming a vibrant example of cultural fusion from multicultural audiences, with Asian fans leading the charge.

The Gauge™ was created to provide the media industry with a monthly analysis of television usage across key television ...

During April, streaming’s share of TV viewing in Mexico showed a slight decrease of 0.1 percentage points compared to the ...

Cricket, a sport often associated with Commonwealth nations, is experiencing a remarkable surge in global appeal. 1 While its traditional strongholds remain undeniable, the sport is attracting new ...

NEW YORK – May 20, 2025 – For a third consecutive month, streaming’s share of total TV viewing reached a record high in April, according to Nielsen’s monthly report of The Gauge™. Time spent streaming ...

Tendencias de consumo televisivo en EE.UU. Navegue por el panorama televisivo con precisión. Nielsen's The Gauge GaugeTM descubre cómo las audiencias de Estados Unidos pasan su tiempo viendo la ...

TV Viewing trends in the U.S. Navigate the TV landscape with precision. Examine audience viewing behaviors across key TV delivery platforms in a monthly macroanalysis.

Discover the five key trends that are shaping the way we watch television ahead of the 2025-2026 Upfronts/Newfronts.