在 2025 年获得战略优势。了解全球营销趋势，平衡品牌与绩效，并利用数据驱动的洞察力全面衡量媒体。 精准驾驭电视市场。研究观众在主要电视传播平台上的收视行为... 媒体碎片化造成受众分散。了解如何通过所有渠道吸引 ...

Media fragmentation creates scattered audiences. Find out how to engage and measure across all channels for better ROI.

Measure the value of TV advertising Connect with TV audiences that matter most with our comprehensive television audience measurement solutions To navigate today’s fragmented TV landscape, you need a ...

要了解当今复杂的媒体消费习惯，就意味着广告商需要更精细的数据，以便随时了解情况并接触到正确的受众。 The Record 是由尼尔森和爱迪生研究公司（Edison Research）提供的关于美国消费者如何度过收听日的季度成绩单。广告商 ...

Nielsen’s latest Rural Survey reveals the ageing profile and hybrid media habits of New Zealand’s agricultural workforce, highlighting key opportunities for brands to better connect through integrated ...

广告商首次可以在包括电视、广播、播客和数字媒体在内的所有主要媒体类型上进行策划 纽约 --2025年8月6日--全球受众测量、数据和分析领域的领导者尼尔森公司（Nielsen）今天宣布与首屈一指的播客研究公司爱迪生研究公司 ...

Cable finished with 22.2% of TV watch-time in July. Although it exhibited monthly declines in news (-11%) and sports (-17%) ...

Leader mondial dans le domaine de la connaissance de l'audience, des données et de l'analyse, Nielsen façonne l'avenir des médias en mesurant avec précision ce que les gens écoutent et regardent.

The Advertising Media Spend Report – H1 2024 Get a clear view of the competitive advertising landscape to invest and optimize your media investments with confidence.

During July, streaming’s share of TV viewing in Mexico showed an increase of 0.9 percentage points compared to the previous ...

Nielsen has secured a two-year extension as New Zealand’s official TV measurement provider, backed by Sky and TVNZ. The renewed partnership, running from July 2025 to June 2027, reaffirms Nielsen’s ...

Launching in Australia Q4 2025, Nielsen Ad Intel CTV delivers powerful insights into Connected TV ad spend and creative strategies across YouTube TV, Netflix, Prime, Hulu, and more—helping advertisers ...