Media contact: Mila Lubis, Phone: +62 8551082304, Email: miladinne.lubis@nielsen.com OPTIMIZING COMMUNICATION AND MARKETING STRATEGY WITH NIELSEN TOTAL AUDIENCE Indonesian Consumers Spend ...

In 2014, Nielsen began a formal non-financial materiality assessment to determine the citizenship and sustainability issues that are most critical to our business and to our stakeholders.

Further enhancing the Nielsen Total Audience Strategy, the data from the AT&T set-top boxes, integrated with Nielsen’s gold standard panels, will offer high-quality measurement that leads to a greater ...

European marketers’ priorities are significantly different compared to other regions globally. Here are the trends driving ...

Consumers are accessing more media than ever before. To stay ahead, marketers need advertising intelligence to develop efficient media strategies and differentiate themselves from their competitors.

How a company allocates its media dollars between traditional and digital channels has a lot to do with the size of its media budget.

NEW YORK – July 10, 2025 – Nielsen, the global leader in audience measurement, data and analytics, today announced that it appointed Richard Pacheco as head of global partnerships.

Effortlessly turn audience data fragmentation into advertising advantages and connect with your audience in a multi-screen ...

MetaBroadcast will work with Gracenote, the content data business unit of Nielsen, to deliver TAM Ireland an ID mapping ...