Media contact: Mila Lubis, Phone: +62 8551082304, Email: miladinne.lubis@nielsen.com OPTIMIZING COMMUNICATION AND MARKETING STRATEGY WITH NIELSEN TOTAL AUDIENCE Indonesian Consumers Spend ...

In 2014, Nielsen began a formal non-financial materiality assessment to determine the citizenship and sustainability issues that are most critical to our business and to our stakeholders.

Further enhancing the Nielsen Total Audience Strategy, the data from the AT&T set-top boxes, integrated with Nielsen’s gold standard panels, will offer high-quality measurement that leads to a greater ...

European marketers’ priorities are significantly different compared to other regions globally. Here are the trends driving ...