With the majority of marketers just having oversight over promotion, marketers face a “double-edged sword” when it comes to ...

Marketing is an engine of growth. It’s a growth driver, not a cost centre.” And the award for the most inspirational quote of ...

Marketers in decision-making roles are anticipating moderate budget growth amid some volatility, according to a study by ...

Ads from the two travel companies stood out from a crowded category to rank among the UK’s top-performing campaigns this ...

As the use of gen AI becomes widespread, could a mix of “quality, restraint and responsible use” help marketers avoid ethical ...

As its revenues grow, Ocado Retail is optimising its marketing approach while focussing on customer acquisition and loyalty.

The brand’s European marketing lead believes by making tyre advertising more “cool” and “digestible” it will help Hankook cut ...

Reddit has upped the focus on its ad business in recent years, with its CMO now looking to bolster its community-led ...

Despite having a successful and distinctive brand platform with ‘Superhumans’, Channel 4’s CMO discusses the “scary” decision ...

While some brands debate the role for AI in their marketing plans, others are embracing the possibilities to optimise ...

In a category that tends to focus on hydration, Ribena is instead highlighting its “unique” taste and positioning itself as a ...

Pairing AI with marketing and creativity enables brands to create experiences that resonate with customers, but many struggle ...