Marketers are becoming increasingly focused on promotion at the expense of price, product and place. Why is this and what are ...

Marks & Spencer credits its marketing shift to brand and social for driving sales, as the retailer grapples with £300m ...

From investing in your personal brand to zeroing in on your purpose, the Center Parcs CMO believes modern marketing leaders ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

While almost 90% of marketers have influence over advertising and comms, just a third are involved in discussions about price ...

Zoe co-founder Tim Spector calls the ruling “baffling” for inconsistencies around what is defined as an ultra-processed food, ...

As it looks to unite its brand messaging under one platform, Fairtrade Foundation is targeting a younger audience and making ...

As Airbnb continues its push into services and experiences, the team behind it explain how the company had to “rebuild” its ...

The impact on brand buzz and brand equity is even greater for digital leadership departures, according to academics from ...

In the latest instalment of our Influencers Explored series, brands and creators discuss why influencers are central to ...

The company, which owns Mr Kipling, Bisto and Ambrosia, says it is currently recruiting for Yilmaz Erceyes’ replacement.

You’re spending time and budget across channels - paid search, SEO, social media, events, email, content. But which marketing ...