Marketing is an engine of growth. It’s a growth driver, not a cost centre.” And the award for the most inspirational quote of ...

As the use of gen AI becomes widespread, could a mix of “quality, restraint and responsible use” help marketers avoid ethical ...

Ads from the two travel companies stood out from a crowded category to rank among the UK’s top-performing campaigns this ...

With the majority of marketers just having oversight over promotion, marketers face a “double-edged sword” when it comes to ...

Marketers in decision-making roles are anticipating moderate budget growth amid some volatility, according to a study by ...

As its revenues grow, Ocado Retail is optimising its marketing approach while focussing on customer acquisition and loyalty.

Six brands have been shortlisted for Brand of the Year at the 2025 Marketing Week Awards, with the winner to be announced in ...

Reddit has upped the focus on its ad business in recent years, with its CMO now looking to bolster its community-led ...

Pairing AI with marketing and creativity enables brands to create experiences that resonate with customers, but many struggle ...

Getting more for less from your agencies is good news, but only in the short term – act now to protect your brand in an ...

Skoda is looking to tap into “how customers feel” to establish itself as a credible EV player, so when people are ready to ...

Bupa, Persil and Tesco have also secured multiple nominations, while six agencies have made the shortlist for Agency of the ...