资讯

Marketing Week2 小时
‘A learned helplessness’: Why are marketers limiting themselves to just 1P?
Marketers are becoming increasingly focused on promotion at the expense of price, product and place. Why is this and what are ...
Marketing Week19 小时
Center Parcs’ Sara Holt on her ‘massive journey’ to become a CMO
From investing in your personal brand to zeroing in on your purpose, the Center Parcs CMO believes modern marketing leaders ...
Marketing Week19 小时
Channel 4: Expansion on social platforms ‘non-cannibalistic’ to growth
The broadcaster reached its digital advertising revenue target of 30% a year early amid a decline in linear viewing.