Marketers are using persona-driven AI to enhance customer interactions, test campaigns, and maintain authentic brand voice at ...

Join MarketingProfs on August 15 for our B2B Marketing Trends Friday Forum. Includes three educational sessions, live Q&A, ...

Marketing Strategy - Businesses that undergo big jumps in productivity (value added per worker) tend to make one or more of five key bold strategic moves rather than gradually adjust their approaches ...

How do you capture attention in B2B? The same way the world's best media do! Matt Locke of Storythings reveals the power of story, formats, and the human voice in your B2B content strategy. Register ...

CMOs can drive Agile transformation by aligning Marketing's customer insights and workflows with broader organizational goals ...

Social media influencers say the top thing they look for in a brand partner is alignment on values, according to recent ...

Customers complete multiple micro-conversions before they reach a point where they are comfortable making a purchase. Learn more about micro-conversions here.

Artificial Intelligence - This infographic covers ChatGPT prompts that marketers can use to generate content for nine common situations.

The LTV:CAC ratio, a measurement of total investment required to earn a new customer, is an indicator of your company's profitability. Learn how to calculate it.

Chief marketing officers are increasingly optimistic, confident, and curious about generative AI, according to recent ...

Discover the transformative power of microlearning in corporate and marketing training. Learn how bite-sized content enhances skill acquisition and drives results for marketing professionals.

Helping potential buyers through their buying journey takes a blend of tactics and the right content for each stage. Explore four content types and their impact during that journey.