If you're reacting late to buyer signals, you may lose the customer along their journey. Start responding in real-time with ...

Explore how brands use scarcity, exclusivity, and social sharing to design must-attend experiences and events that tap into ...

Although Sales and Marketing work closely together, they don't always see eye to eye—whether in the metrics they're tracking or the approaches they use. But that isn't to say the teams should work in ...

Firms spend 23 hours writing a response to a request for proposal (RFP) and involve nine people in the process, on average, according to recent research from Loopio. The report was based on data from ...

Human content creates trust and emotional connection in ways AI-generated content still can't match. Here's why sounding ...

Advertising & Promotions - Global ad spend on professionally produced news content will fall to $32.3 billion this year, a 33 ...

Users of the Internet generate 2.5 quintillion bytes of data each day, on average, according to recent research cites by Domo. The report was based on publicly available data from a range of sources, ...

Fully 94% of marketers say the COVID-19 pandemic has had an impact on their brand marketing and content marketing strategies, according to recent research from Bynder. The report was based on data ...

Getting people's attention on social media is more difficult than ever. Between content shock and ever-changing social-network algorithms, reaching your audience via Facebook, Twitter, and other ...

Marketing Strategy - What are senior marketers struggling with the most? Which challenges are growing in importance? To find ...

Microsoft now requires high-volume senders to publish a DMARC policy. B2B marketers must also prepare for its current ...

What were the most popular hashtags, topics, and search queries related to content marketing in 2020? SEMrush analyzed more than 600,000 popular tweets posted in 2020 related to content marketing and ...