Marketing departments are in the midst of a substantial reconstruction of their operations as they integrate generative AI into their workflows, an effort that is expected to have a trickle-down ...

As traditional search engines lose ground, China's Gen Z are increasingly turning to social media and AI tools for quicker, more relatable answers.

Despite growing its subscriber base and overall revenue, Spotify saw a slight drop in ad revenue, prompting CEO Daniel Ek to pledge faster progress on its advertising business.

Could you live for a week in an airport? TikTok comedian Maddy MacRae tests it at Singapore's Changi Changi Airport’s reputation as the world’s best layover spot is being put to the test as Maddy ...

John Wren, who has led Omnicom since 1997, is preparing his business for its biggest and most ambitious deal yet with the acquisition of rival Interpublic Group (IPG). The deal will create the world’s ...

Enkhbayasgalan Tungalag reminds the industry that world-class ideas can be born in yurt camps as easily as Madison Avenue; it’s time the global stage paid attention.

The Cannes Lions International Festival of Creativity is now over in the south of France, where Campaign Asia-Pacific has kept track of all the region's top winners.

The CMO's MO: As Zespri’s global marketing lead, KokHwee Ng talks about how the brand is balancing record growth, sustainability, and emotional storytelling to win in a crowded market.

With tech giants lobbying for AI training on copyrighted material and artists filing lawsuits to protect their work, adland faces the challenge of integrating AI while respecting copyright, ...

As the online retail landscape in Southeast Asia heats up, Campaign explores the battle between platforms as governments seek to protect local merchants from the influx of cheap foreign goods.

Emart was Korea's number one discount store, with 141 chain stores throughout the country. However, the company had a weakness. They saw that sales dramatically dropped every day at lunchtime. How ...

This blend of dedication, business acumen, a client-centric approach, and the ability to deliver under pressure is what led Booker and her colleague Dan Fitzpatrick to take a leap of faith and launch ...