Business Process Automation (BPA) is the practice of using technology to streamline repetitive, rule-based activities across ...

It wasn’t just a tagline. FedEx integrated this message across every channel available at the time — television, direct mail, ...

In a digital world that treats precision as a virtue, attribution reminds us that understanding is a higher one. It’s a call ...

Big data shines a light across the expanse, showing the outlines of behavior. Small data shines inward, capturing moments of ...

In the summer of 2005, Cenveo’s CEO, Robert G. Burton, found himself at the center of a bitter proxy war. An activist ...

McDonald’s no longer tests social in a corner; it builds coffee into its digital spine. By the close of 2024, the chain ...

Auto Trader, the leading car retail platform, is embarking on its most significant marketing endeavor to date.

Today’s best campaigns function more like cultural ecosystems than campaigns: they include audience reactions, remix culture, ...

Kona Big Wave, which was previously known as Kona Brewing Co., has launched the "Share the Big Waves" campaign.

This article was originally published in early 2025 and was last updated on June 12, 2025.

Erik Huberman, Hawke’s founder, didn’t start with a pitch deck. He started with frustration—his own. After building and ...

Direct Message: Structured data isn’t bonus code; it’s the language that aligns machine reading with human meaning—speaking ...