Yes, that number is correct. The global LGBTQ+ community represents $4.7 trillion in annual spending power, with more than 23% of Gen Z identifying as LGBTQ+. Yet despite this influence, many brands ...

Creators are authentic and passionate about what they do, and brands who aim to capitalize on the strong relationships that creators have with their audiences need to afford them more freedom and ...

Cannes Lions 2025 delivered what we’ve come to expect: dazzling creativity, world-class talent, and industry-shifting ideas. But amid the rosé, rooftop deals, and attention metrics, a quieter, deeper ...

Recorded in-studio, and live at Advertising Week’s global events, AW360 features thought-leadership interviews and conversations with the best and brightest in the industry.

Join Katie as she talks with Wharton Business School professor, author of the best-seller “Bring Yourself” and negotiation expert, Mori Taheripour on how to negotiate fearlessly, finding greater ...

Advertising Week LATAM regresa a la Ciudad de México del 31 de octubre al 1 de noviembre de 2023. Una vez más en el Papalote Museo del Niño, las mentes más brillantes de marcas, agencias, medios, ...

Early in my career, I replied honestly to a colleague’s “How are you?” with “Not so great today.” The silence that followed made it clear I’d broken an unwritten rule: don’t talk about your feelings ...

In an industry that spends billions decoding emotion—through neurotech, sentiment analysis, and biometric testing—how often do we ask the bigger question: What role do brands play in shaping those ...

In a world of fragmented feeds and algorithmic noise, capturing attention isn’t just harder—it’s fundamentally different. But one truth still cuts through the chaos: Real-time moments unite us. That’s ...

Viral moments are easy to chase and even easier to forget. They generate short-term attention but rarely deliver long-term value. In today’s fast-scroll environment, where brand impressions are as ...

The B2B buyer’s journey has evolved into a dynamic, multifaceted, and—yes—often lengthy process. Especially at the enterprise level, the traditional linear path from awareness to purchase has ...

There has been a long understanding that current methods to measure the effectiveness of digital marketing aren’t up to the task. For more than a decade, viewability has been the standard to measure ...